Education Marketing Services - Find out How Leading Schools Generate 70% of their Leads from the Internet
One of the most important aspects of marketing your school is having a continuous stream of qualified leads for your admissions team to follow up with. Historically Direct Response Print Advertising has been commonly used to generate leads but the Cost per Lead (CPL) is increasing as your audience moves more and more towards the internet to research educational programs. Internet leads or web leads are now becoming the primary source of new leads for leading Colleges and Universities.
There are many tactics you can implement to generate leads using the internet. You can use Search Engine Optimisation (SEO), Pay per Click Marketing (PPC), Email Marketing and you can also use Social Media Marketing with Facebook, Youtube and the like. Where should you start?
First you need a friendly looking and easy to navigate website with great content - content which is highly relevant about your school and the programs you offer. The content needs to be written with the prospective student in mind so that it answers common questions they may have when considering your school as their place of study.
On the internet content is king and it all starts with text - but words should be complimented with pictures and short videos when possible. Everything to portrait the experience your school offers!
Don’t forget to have an easy to find Call to Action – A reason for potential students to leave you their contact information (that’s your lead!) for your admissions team to follow up with. The classic “Request your Free Career Information Package” is a sure bet!
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